NCAA Said It Followed Limit on Beer Ads: The NCAA, which has a self-imposed limit on 60 seconds of beer advertising for every televised hour of competition, said it followed those guidelines during the Final Four. More than 100 college presidents and athletics directors signed a letter claiming they had broken the limit. However, the NCAA official said it only would have exceeded the limit if advertising from pre-game and halftime shows were taken into account. The NCAA said the policy only covers the competition itself.
[5/01/08]